Google Business Profile Checklist

Google Business Profile is claimed and verified

The profile is created, verified, and appears on Google Maps.

Accurate primary and secondary categories selected

The selected categories precisely reflect your actual business.

Complete and accurate contact info (NAP) is set

Name, address, and phone number are exact and consistent.

Business hours are up to date, including holidays

Regular hours plus special holiday hours are kept current.

At least 10 recent, high-quality photos uploaded

Clear photos of your location, team, and services, kept current.

Business description fully filled out

A clear, keyword-relevant description of what you offer.

Products or services listed on the profile

Individual offerings with descriptions and pricing where relevant.

Regular Google Posts published

Current offers, news, or events shared as posts.

Active strategy to earn new reviews

Satisfied customers are proactively asked to leave a review.

All reviews responded to promptly

Both positive and negative reviews receive a professional reply.

Q&A section is actively maintained

Common customer questions are already answered in the Q&A section.

Messaging is enabled and answered

Inquiries via Google's messaging feature are handled promptly.

NAP data matches your website exactly

Name, address, and phone number are identical on profile and site.

Business listed in relevant local directories

Consistent listings across business directories and map services.

Location correctly verified on Google Maps

The location pin is accurately placed at your actual address.

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